Blue “Blood”

Blue BloodAndrea Seigel (author of Like the Red Panda) deconstructs imagery used to create the “aesthetic of fear” which has become increasingly prevalent in the marketing of feminine hygiene products. The comments related to her post, as well as those related to the Cup of Chicha post that point to it, cite many other good examples. One particularly insightful comment does a pretty good job of explaining why blue is the color of choice when a representation of menstrual fluid is required. I wonder how they specify exactly what shade of blue they want to use. What would be the appropriate Pantone color?